It's gained traction through savvy marketing and word of mouth, enlisting TikTok and college ambassadors to help popularize the app. Last week, it was the 80th most-downloaded social networking app, and now it's ranked 61st. BeReal is already a hit in France, where it currently ranks in the top 10 of most-downloaded social networking apps in the App Store in the U.S., it’s steadily rising through the ranks of the top 100. So the app is kind of suspect."īut it hasn't stopped college students from downloading it. "It's not just your city or general location, but it's your house on the map. "It's strange because it shares your exact location, like your coordinates," Alisha Pandya, a 21-year-old UC Berkeley student, tells Mashable. The app promises not to sell your data to third parties, but it’s raised some concerns among its user base. By having you post every day, the app can accumulate data that paints a picture of your habits, not unlike its competitors. It automatically posts your location with your photo unless you disable the feature in your settings, and it has its own version of Snapmaps. a really fun way for us to keep in touch, and it's the most realistic insight into what our lives are like now. Like Snapchat, the app holds your previous posts in "Memories" that only you have access to. Not only does BeReal build upon the photo sharing feed of Instagram, but it also incorporates the ephemeral nature of Snapchat by resetting your feed daily. Therefore, it isn't a time suck the way that Instagram, Twitter, Snapchat, and TikTok currently are. The posting-once-a-day model also means you only have to check the app once per day, and there's no anxiety over missing content because everyone you follow is only posting once a day, too. You cannot just double tap to like a photo, in order to respond to a friends' content, you must take a reaction selfie or comment. Additionally, the app has a more involved version of liking. You are forced to post content in order to see content. By doing so, the app avoids the issue of lurking as well. If you miss the notification, you are allowed to post late, but you are unable to see your friends' images until you post your own. BeReal is a really fun way for us to keep in touch, and it's the most realistic insight into what our lives are like now." "I only have four or five hometown friends on there," Kelly Young, a 22 year-old senior at Drexel University, tells Mashable. As of March 29, 2022, BeReal ranked 4th by downloads in the App Store in the U.S., UK, and France following Instagram, Snapchat, and Pinterest.Įveryone I spoke to who uses the app loves it. According to Lexi Sydow, head of insights at data.ai, BeReal has been downloaded 5 million times worldwide - and 3.2 million of those downloads were in the first quarter of 2022. While BeReal is still in its infancy it's gaining major traction. The Hoya, Georgetown’s student newspaper, reported "BeReal is the newest social media craze to take hold of Georgetown." From March to July the app grew from 10,000 to over 400,000 daily users. By June 2021, the social media app had raised $30 million in Series A funding. Because it's such a small community there's always a ton of good banter on the daily posts," she explains.Īnd investors are listening. I only add the people I am fully comfortable with sharing random, unfiltered moments with. "I like BeReal because there's no need to add acquaintances or friends of friends. Isabel, a 22-year-old analyst in Boston, agrees. "I don't add people I'm not close with," Decugis says. She started using it in July, and like me, only shares her content with close friends. According to Decugis, the app is "huge in France," where it launched. "It's cute to see what your friends are up to," Juliette Decugis, a 21-year-old UC Berkeley student from Paris, tells Mashable. How to use BeReal, an app asking you to stop curating your social media
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